From a marketing/product POV It is always smart to ‘warm up’ your target and new audiences 
Especially since our kids grow up and are getting used to a ‘cloud only’ mobile first world. None of them know (or are interested in) the difference between on or off premises or the word firewall. EVERYTHING is simply an app on their phone, tablet laptop.
Don’t leave out our OWN AGE in making considerations… Remember Betamax and VHS!
(oops)